Instruction
The goal of this project was to develop a completely new brand and campaign specifically aimed at older adults (65+). We wanted to create a brand that truly fits their taste, habits, and lifestyle. It was important not just to grab their attention, but also to build brand loyalty—making sure they really feel connected to the product.
We didn’t just focus on the product itself, but also on how we promote it. So not just a simple picture on social media, but a campaign that uses the right media to actually reach and touch the target group.
On top of that, we came up with creative ways to promote the brand, like setting up a market stall in a place where lots of older people go.